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Hand-held terminal personalized marketing architecture ( diagram)
Video transmission system principle
1.Through live or recording system record on the training scene, followed by remote training system template of the WOS multimedia information publishing template to implement, transform the scene signal source into streaming media which will be transmitted to the display terminal to live.
2, Real-time recording good courseware ( or pre-recorded courseware ), Through the recording function of WOS multimedia information system, video streaming media files will be forwarded to the VOD server, convenient for students to remote on-demand learning.
The core function of system
1, strong business knowledge base function.
WOT handheld marketing terminals have the business knowledge functions can provide financial product information, query processing business process, bank policies and regulations and other functions, enables the customer manager to quickly get the information needed, customer manager personal collection.
2, Intuitive recommendation and with digital poster machine interaction.
In the process of product promotion, can refer to bank marketing strategy set up hot product column, the traditional paper publicity page to upgrade to digital service. Customer manager according to the needs of users, clearly and deeply the characteristics of financial products personalized show in front of customers. As in the recommended to clients, a poster or TV Ying network technology field, customer manager can directly interact with the poster machine through the handheld marketing terminals, so that the product display more important impact.
3, customer relationship management and database marketing function.
Marketing terminal of the customer relationship management module for banks using hand-held WOT, capable of basic information to customers, product consulting, product purchase intention were recorded in a timely manner, on the basis of this, according to the purchase preference intelligent recommendation financial products to customers, thereby greatly improving the business transaction probability.
4, daily work management customer manager function.
As a portable office equipment of customer manager, WOT handheld marketing terminal with logs, work schedules, customer call records, which can help the customer manager efficient work and can make the banks know about the customer manager.
5, remote training and evaluation functions.
WOT handheld marketing terminal system is provided with a training database, client manager may at any time request for review; at the same time, can be customized design of exam questions, the system automatically changes the volume and complete the score, in order to achieve regular training business knowledge of the customer manager.
6, centralized management system, with automatic collecting marketing information and terminal information, automatic.
All WOT handheld marketing terminals for unified management through the background, with all kinds of information marketing on the terminal automatically in the background together, all the business information can be held marketing terminals through the background real-time sent to each.
7, data privacy and security.
WOT handheld function setting and data transmission marketing terminal only from the only management background, the use of advanced data encryption technology in data transmission process. Terminal device itself is not open to any data port, and with missing data self-destruction function.
Other functions
1, support 1080P HD video, support for all video formats H.264, VP8, RV, WMV, AVS, H.263, MPEG4, ect1080P, YuoTuBe, 720P, HTML5, Flash11;
2, support MP3/WMA/WAV/AAC music format, AAC+.
1, massive financial products and information consulting, customer manager 's business.
WOT handheld marketing terminal built-in knowledge base function, the massive information to carry, convenient query, omitted customer manager in the promotion of products to customers to carry a lot of product information, great submitted a client manager work efficiency.
2, grasp the valuable opportunity of interactive marketing, contact marketing, promoting financial product sales.
Customer manager once with WTO handheld marketing terminal, can be in the course of contact with customers, whenever and wherever possible to obtain product information and interactive marketing and contact marketing and customer, make customer first time accurate understanding of product and rapid turnover in the customer manager 's efforts. WOT will completely change the previous customer manager requires multiple communicating customer needs and prepare the product data inefficient way of working.
3, implementation of process management and monitoring of customer manager, greatly improve the capability of banks in the marketing management process.
The WOT handheld terminal can automatically collect customer marketing manager job log, customer visit daily work such as information, management personnel from the system management background convenient to understand the daily work of customer manager, discover customer manager during the work and supervise the implementation of customer manager job requirements. WTO handheld marketing terminal will provide a solid foundation for the realization of the marketing process management good.
Database statistics .
4, powerful analysis function, create conditions for the bank database marketing and precision marketing.
WOT handheld marketing terminal management background has powerful data statistical analysis, based on statistics and analysis of all customer information, intuitive display Advisory strength customers on various financial products and purchase situation, provide accurate data for the business management departments to adjust marketing strategy and design financial products, thereby enabling banks dominated the competition.
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